welcome conference schedule tour schedule conference speakers register for the conference news and audio archives

Limestone LLC is the fourth tour stop on Wednesday, October 8.

Oklahoma State University is the first tour stop on Thursday, October 8.

Visit our other API event sites:

Cattle Industry Annual Convention & NCBA Trade Show

Visit the API
topic site library,
offering gateways to information on body condition scoring, beef cow efficiency, country-of-origin labeling, targeting the Certified Angus Beef® brand and more.


Monday, October 6
2 p.m.
  Registration begins
5:30 p.m.
  Registration closes
6 p.m.
  Welcome reception
Tuesday, October 7
6:30 a.m.
  Breakfast buffet
7 a.m.
  Registration continues
8 a.m.
  Conference begins – Imperial Ballroom
  • Welcome, Paul Hill, president, American Angus Association®
  • Challenge of the Decade – State of the Industry; Production & Economics, John Lawrence, director, Iowa Beef Center
  • Performance Parallel to Competing Protein Sources, William Herring, technical operations manager, Smithfield Pork
      • Break
  • Vision of New Selection Tools, DNA into Performance, Mark Allan, research geneticist, MARC
  • Branded Beef in the Future, Paul Roach, director of meat, Reasor’s Stores
  • Partnering through Progress, Rod Nulik, cattle marketing manager, Purina Mills LLC
1:30 p.m.
  Marketing in the Future panel, moderated by Deb Norton, president and creative director, Graphic Arts of Topeka Inc.; panelists are Dick Beck Jr., general manager, Three Trees Ranch; Leo McDonnell Jr., owner and manager, Midland Bull Test; and Don Meador, owner and manager, Dreamcatcher Ranch
3 p.m.
  Conclude, depart for Western Heritage Center
Wednesday, October 8
6 a.m.
7 a.m.
  Buses depart for tour
  Smith Land & Cattle
      Woolaroc Museum & Wildlife Refuge
      Buford Ranches LLC
      Limestone LLC
Thursday, October 9
6:45 a.m.
  Buses depart for tour
      Oklahoma State University
      Big Lake Ranch/Brainard Cutting Horses
      Pollard Farms LLC
      Express Ranches